The Differences Between In-House Marketing Teams & Digital Marketing Agencies

 

Looking to further elevate your businesses’ online presence? Well, you actually have two options for this – Form an in-house team of various experts in social media marketing, SEO, content creation and more, or hire a digital marketing agency Brisbane! Let’s have a close look at the major differences between these two organizations or set-ups.

In-House Marketing Teams

Before we look at what sets a digital marketing agency Brisbane a notch above the rest, let’s first take a look at how in-house digital marketing teams are set up, what composes them, and how they work.

 

An in-house digital marketing team or department allows the marketing staff or team of experts to understand the product/s or service/s in-depth and market it to potential customers in a more nuanced way.

 

Having an in-house online marketing team can also make communication levels to become easier and clearer. In this set-up, employees feel a sense of trust because they belong to the same company or business entity, and thus consider the products or services as their own.

 

However, unlike an external digital marketing agency Brisbane, in-house marketing teams or departments require prior approval from the higher-ups, and they also require appropriate budgeting before investing in new software or tools.

In terms of expertise, in-house digital marketing employees may or may not be marketing specialists, or even social media, SEO and email marketing experts.

Digital Marketing Agencies

Now, let’s take a look at what makes a digital marketing agency Brisbane quite different from an in-house digital marketing team or department. In terms of the nature of staffing, a digital agency allows their clients to hire marketing teams on a need-to-work basis using short-term contracts.

 

In terms of technological tools, a digital marketing agency Brisbane is more likely to have more access to state-of-the-art, updated automation and CRM, SEO, social media marketing and content creation technologies and tools.

In terms of communication styles, a digital marketing agency Brisbane often has limited points of contact, perhaps because only a handful of representatives are assigned to a client.

 

In terms of employee or staff expertise, all the employees or personnel of a digital marketing agency Brisbane are digital marketing specialists, and have a much deeper experience or training level as that of in-house marketing department workers.

 

According to marketing experts, many businesses often want to see a cost comparison between an in-house marketing department and a digital marketing agency Brisbane. While an in-house marketing department may cost upwards of $200,000 per year, a digital agency may cost from $20,000 to $200,000 per year.

The reason for this is that digital agency pricing depends on the client’s needs. Like, you may wish to partner with a digital marketing agency Brisbane only for search engine optimization (SEO) services, which can cost from $1,500 to $5,000 per month.

I hope you now have a better sense of what differentiates in-house marketing departments and external digital marketing agencies, and that you’ll have a much easier time deciding on which one to hire or work with.