The Eight Major Stages of Web Development

 

If you think creating a website is easy, well think again. While there are websites that have good content, the problem is that the site’s design is lousy. And, there are also websites that have good design, but lack maintenance. Thus, web development Brisbane isn’t just about putting up the codes on a website, but in creating a site that will effectively serve as the face of a company, individual or organization. So, to give everyone (Especially the not-so-techie) a basic understanding of developing websites, here’s a peek at its 8 major stages.

 

Information Gathering

Most folks often ignore (or accidentally forget) this critical stage of web development Brisbane. To make sure that your web design project is on the right path, gather as much relevant information about the business, know its goals, and research on your target audience. These are necessary to make developing websites successful.

 

Planning & Design

Once you have gathered all the sufficient information about the business, it’s now time for the creating of site maps and wireframe. A site map is actually made with the data and information collected in the first stage, and its main objective is to create the site structure, and make it user-friendly.

 

A wireframe provides the website’s visual description, and it also decides what functions and features you want in a website. This function includes login, admin, live chat, email subscription and more.

 

Now, web design is an integral part of the success of an online business. The site’s design is created according to the businesses’ target audience. For example, a website that you’re designing for a college is very much different from designing a website for women’s clothing.

 

Now, according to web development Brisbane experts, the other things to keep in mind when talking about web design also include theme, colour contract, where to place text, images videos and more. The design layout will structure the web page in a systematic manner and make it look more appealing.

 

Development

At this stage of web development Brisbane, the design of your website is now under the hands of developers who are going to run codes on it. The web developer will use the codes on the site to make it run smoothly. This is perhaps the most critical part of website development, as the graphic design in the previous phase will come to life.

 

Content Writing

After the development stage now comes the time to write content on your website. To effectively get the attention of potential visitors and customers, excellent and engaging content is necessary.

 

The content should also be modified for the website with headings, subheadings, tags and more, so that site visitors can easily find what they’re looking for. The content created could be used to make people aware about a new product or service, generate leads, enhance brand awareness and attract new customers.

Testing, Maintenance & Selecting CMS

Now, testing is another routine part of the web development Brisbane. Every pages and links are fully tested before launching the website to ensure that nothing is broken or defective.

 

Once the website is launched, regular maintenance is required to make the website fully operational, and to avoid any further inconvenience (Like sudden breakdowns or slow page loading).

 

Now, for the CMS, many experts say that WordPress is the best CMS for websites, because it is less expensive and quite easy to maintain. The best thing about using WordPress is that (Although it isn’t an easy task), it can help to create unique, creative and aesthetically-pleasing websites for businesses.

The Differences Between In-House Marketing Teams & Digital Marketing Agencies

 

Looking to further elevate your businesses’ online presence? Well, you actually have two options for this – Form an in-house team of various experts in social media marketing, SEO, content creation and more, or hire a digital marketing agency Brisbane! Let’s have a close look at the major differences between these two organizations or set-ups.

In-House Marketing Teams

Before we look at what sets a digital marketing agency Brisbane a notch above the rest, let’s first take a look at how in-house digital marketing teams are set up, what composes them, and how they work.

 

An in-house digital marketing team or department allows the marketing staff or team of experts to understand the product/s or service/s in-depth and market it to potential customers in a more nuanced way.

 

Having an in-house online marketing team can also make communication levels to become easier and clearer. In this set-up, employees feel a sense of trust because they belong to the same company or business entity, and thus consider the products or services as their own.

 

However, unlike an external digital marketing agency Brisbane, in-house marketing teams or departments require prior approval from the higher-ups, and they also require appropriate budgeting before investing in new software or tools.

In terms of expertise, in-house digital marketing employees may or may not be marketing specialists, or even social media, SEO and email marketing experts.

Digital Marketing Agencies

Now, let’s take a look at what makes a digital marketing agency Brisbane quite different from an in-house digital marketing team or department. In terms of the nature of staffing, a digital agency allows their clients to hire marketing teams on a need-to-work basis using short-term contracts.

 

In terms of technological tools, a digital marketing agency Brisbane is more likely to have more access to state-of-the-art, updated automation and CRM, SEO, social media marketing and content creation technologies and tools.

In terms of communication styles, a digital marketing agency Brisbane often has limited points of contact, perhaps because only a handful of representatives are assigned to a client.

 

In terms of employee or staff expertise, all the employees or personnel of a digital marketing agency Brisbane are digital marketing specialists, and have a much deeper experience or training level as that of in-house marketing department workers.

 

According to marketing experts, many businesses often want to see a cost comparison between an in-house marketing department and a digital marketing agency Brisbane. While an in-house marketing department may cost upwards of $200,000 per year, a digital agency may cost from $20,000 to $200,000 per year.

The reason for this is that digital agency pricing depends on the client’s needs. Like, you may wish to partner with a digital marketing agency Brisbane only for search engine optimization (SEO) services, which can cost from $1,500 to $5,000 per month.

I hope you now have a better sense of what differentiates in-house marketing departments and external digital marketing agencies, and that you’ll have a much easier time deciding on which one to hire or work with.