Audience Contact

 

In practical terms, your website is the first point of contact for many people to you and your brand. Even if your business is conducted predominantly offline, your potential customers will search for you first, even before they visit you.

 

This brings us the big question, then, of having your website design brisbane not just credible but must be trustworthy. Curiously, all this boils down to the design of your site.

A study from Stanford University showed that 75% of users make judgments on a business’ credibility from their web design alone. Another research, from Missouri University of Science and Technology, found out that first impressions of a website are 94% design-related.

 

In addition, the State of Content reports that 59% of consumers would prefer to engage with content that is beautifully website design brisbane rather than just plain simple.

 

Communication

 

The primary goal of your website is to communicate with the user so that you will be able to convince him to engage with you and becomes a potential customer. The operating word here is trustworthiness which emanates from your site’s design.

 

It is typical that a credible website makes it easier for users to trust you and your business. It makes them comfortable at first. Ultimately, they will feel more confident making transactions or share personal and sensitive information.

The following are some of the more tangible advantages that had resulted from a fitting website design brisbane for your site.

 

Conversions

 

The design of your site directly impacts on conversions (making a sale or signing up, etc.)

There are several elements that influence conversion rates on a site.

 

Two of the more prominent ones include the placement of your call-to-action and how you guide the user to successfully engage and complete the conversion. The other is the total color scheme of the site and how it resonates with the user.

 

Brand message

 

Communicating clearly to your users is one important aim for your website. You tell them what your brand is all about and what it represents. In the design, the visual presentation plays a good part in reinforcing your brand’s massage.

 

If this is disrupted, it can result in your losing your marketing impact. Studies show that 90% of information transmitted to our brains is visual, and that the processing is 60,000 times faster than in text.

 

Like the traditional print media, your website can showcase your logo, your products and services.

 

As today’s visual learning is becoming more prominent in everyday life, it is important that websites are able to communicate their brand message and image via cohesive visual design.

 

Digital marketing

 

As had been cited, your company’s website, with its design and content, is rightly considered the heart of your digital marketing strategy. The main premise is that it allows you to interact with a larger audience than the typical brick and mortar business we used to know.

 

With the presence of the site, there is interaction with a larger audience. It also allows with the support of your social media strategy. These interactions allow your business to be able to build a clearer image of your audience, which in turn, helps you in making better business decisions.