Optimization Moves for Your Site

Website SEO service Brisbane, like those implemented by many service providers, are all geared to allow your site to climb the search engine results page rankings by improving on-page and off-page elements of your site to work together for your target audience.

Higher rankings mean more site traffic. Consequently, more site traffic leads to more conversions and revenue over time.

On-page website seo service Brisbane simply points to all the optimization efforts that you control. These are the site elements that you can change and are not dependent on outside factors. Off-page SEO efforts, on the other hand, refers to any optimization efforts outside of your website and are not actually within your control.

Here is a breakdown of the many on-page SEO optimization efforts.

Title tag / Meta tag

Title tags are those that appear in search results when users enter a specific entry, in order to have a compelling title tag, you need to follow the best practices that include the length and keyword usage. The title tag can affect the click-though rate of your pages.

Meta tags (Meta descriptions) are the text that shows up under your title tag in search results. They give users the idea of what they are about to read and help them decide whether or not to click your website.

Headings / URL

Headings help users (and Google) to understand the hierarchy of your site content. Your feature headings on your page can start with an H1 and continue using the headings using H2 and so on.

Search engines look at your H1 to determine the category and contest of your content and Google to determine how relevant your content is to a specific topic.

A short target keyword is needed in your UTL (long ones are overwhelming to users and search engines).

Image optimizations / alt tags

Images are needed in your website pages to add interest to your content and keep users engaged.

Optimizing means compressing your images (uploading huge files slows down your pages and users might lose interest). They need to be high quality and compressing them should not compromise quality.

Optimize your images with alt tags. They show up when images can’t show up in your content. These give your users an idea on what’s supposed to be there. It also helps Google to understand the context of the image because it cannot read actual images.

Content optimization / mobile-friendliness

Content optimization is probably the biggest and most important on-page SEO factor. Not to mention, it’s one of the best website seo service Brisbane an agency could offer. If you don’t see content optimization on an SEO service list, you might want to choose another agency.

Content is the keystone of any digital marketing plan, and it’s crucial that you optimize your content. These include researching your target audience, finding valuable keywords, optimizing the word count (optimal count is around 2,000 to 2,500) and CTAs (calls to action).

You also need to ensure that all users can experience your website the same way, no matter what device they are using.

These are the topmost on-page optimization actions to improve your site’s rankings.