Also
called digital marketing by some, online marketing is that form of marketing
that employs the Web and the Internet connected services in promoting an
owner’s business and his site. Back in the old days, this was mostly putting up
a website and simply placing banner ads on other sites.
Currently,
however, this kind of marketing had already evolved (and is still evolving)
into a larger, broader, and wider mix of components. A company can use it as a means
of increasing sales even if the business is completely online.
The
company may even be partly online, or maybe completely off-line. Internet
marketing is an increasingly important part of a company’s marketing mix. Within
the marketing discipline, there are a number of forms that are all important to
its marketing mix.
These
include social media, online advertising, search engine optimization (SEO),
search engine marketing (SEM) email marketing, online advertising and the new
addition of mobile advertising.
Basics
Starting
from the basics, the set-up is the first important component for a site. It
consists of texts, images, and maybe some audio and video elements all
configured for the sending of the company’s message online.
The aim
is to inform existing and potential customers the many features and the many
benefits of the company’s products and services.
Some
sites can capture leads from potential customers or even directly sell the
product or service straight from the site online. In some cases, they become the
internet equivalent of brochures or mail order catalogs to help establish
business identity.
Email
The
components of Brisbane online marketing include many parts of a site. The first one,
email marketing, is actually a method of disseminating information on the site the
product/s and company services. They can also be used as a soliciting feedback
from customers which can be collected. (Some are bought.)
There
are many methods used (newsletter distribution, mass mailing or offers) in this
component.
In some
ways, it can be compared as the online equivalent of direct mail marketing in
the old, manual days.
Banner ads / online press release
Basically,
this one is the placement of ads on a website for a fee. This is comparable to
placing traditional print ads in newspapers and magazines.
Online
press releases involve placing newsworthy stories about a company, its website,
its people and its products (or services) with online wire services.
Blogs
This
one is simply the posting of comments and opinions or making announcements in a
discussion forum. Most usually, this is done by either hosting one’s own blog
or posting comments and URLs in other
blogs related to your products or online service.
The
task involves writing articles related to your business and getting them
published online on syndicated article sites. Since in the old days the article
services permits re-publication of articles, they have a tendency of spreading
around the Internet. (Re-publication must ensure that links in the article are
maintained).
When
properly handled, these major Brisbane online marketing (and all the other website
components) can trigger a sizeable publicity for your site.
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