SEO isn't just about building user-friendly
search engine websites. It's about making your site better for people to easily
understand and entertained. Professional SEOs’ believe these principles go
hand-in-hand. SEO (Search Engine Optimization) means setting up your website
and content to show up through online search results and appraising search
engines takes time, but it pays off when you start reaching a relevant
audience. If you’re just starting out to build a website, it’s best to get
really specific with your focus.
SEO (Search engine optimization) is
essential because:
- The
majority of search engines users are more likely to click on one of
the top 5 suggestions in the results pages (SERPS), so to take advantage
of this and gain visitors to your web site or customers to your online
store you need to in the top positions.
- Users
trust search engines and having a presence in the top positions for the
keywords the user is searching, increases the web site’s trust.
- SEO
is good for the social promotion of your web site. People who find your
web site by searching Google or Yahoo are more likely to promote it on
Facebook, Twitter, Google+ or other social media channels.
- Web
sites with more than one author can benefit from SEO in a direct and
indirect way. Their direct benefit is increase in search engine traffic
and their indirect benefit is having a common framework or checklists to
use before publishing content on the site.
- SEO
can put you ahead of the competition. If two web sites are selling the
same thing, the search engine optimized web site is more likely to have
more clients and make more potential sales.
Rather than writing about general tips,
publish content on your website that answers specific questions related to your
audience. In today’s competitive market, SEO is important. Search engines serve
millions of users per day looking for answers to their questions or for
solutions to their problems for people.
To understand what SEO really means, look
at the parts:
- Quality
of traffic. You can attract all the visitors in the world, but if they're
coming to your site because Google tells them you're a resource for Apple
computers when really you're a farmer selling apples, that is not quality
traffic. Instead you want to attract visitors who are genuinely interested
in products that you offer.
- Quantity
of traffic. Once you have the right people clicking through from those
search engine results pages (SERPs), more traffic is way better.
The world of SEO is complex, but most
people can easily understand the basics of it. Even a small amount of knowledge
can make a big difference for many people. Depending on your time commitment,
your willingness to learn, and the complexity of your website, you may decide
you need an expert to handle things for you. Firms that practice SEO Brisbane can vary;
some have a highly specialized focus, while others take a broader and more
general approach.
